The Positive Psychology and Meaning of Colours

Colour psychology is a powerful interior design tool that arguably has more of an impact on the mood of a room than any other factor.

Colour is an integral element of our world, not just in the natural environment but also in the manmade architectural environment.

Humans love colour and always played a role in the human evolutionary process.

Colour has always been important, from natural warnings in primitive times to mood enhancers in modern homes.

Colour is a sensory perception, and as any sensory perception, it has effects that are symbolic, associative, synesthetic, and emotional.

In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colours.

Several ancient cultures, including the Egyptians and Chinese, practiced the use of colours to heal.

The eleven basic colours have fundamental psychological properties that are universal, regardless of which particular shade, tone or tint of it you are using.

There are four psychological primary colours: red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three. The psychological positive properties of the eleven basic colours are as follows:

 

 

RED
Positive: Physical courage, strength, warmth, energy, power, stamina, passion, fearlessness, stimulation, masculinity, excitement.

 

 

BLUE
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm, strength, loyalty, security.

 

 

YELLOW
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity, happiness, positivity, warmth, intellect.

 

 

GREEN
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace, freshness, growth, health, hope, nature, prosperity.

 

 

PURPLE
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality, mysticism, purpose, wisdom, success, wealth, sophistication, imaginative.

 

 

ORANGE
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun, enthusiasm, courage, innovation, energy, friendliness.

 

 

PINK
Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species, romance.

 

 

GREY
Positive: Psychological neutrality, timelessness, reliability, balance.

 

 

BLACK
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
 

 

WHITE
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency, elegance, professionality, authority, power, pristine, simplistic.

 

 

BROWN
Positive: Seriousness, warmth, Nature, earthiness, reliability, support, authenticity.

 

 

Next time you choose a colour for a bespoke toughened glass splashback or worktop, you can reference the positive proprieties above to determine how certain colours will influence observers, and which colours will create your desired perception and behaviour.